HR managers will increasingly use marketing to promote the image of the company to staff, the public and to demanding future candidates. But they will be called upon to rely on the real experiences of employees: working conditions, physical and cultural environment, HR services, organization, skills development and talent management, to build a sustainable employer brand..
The employer brand, candidate experience, employee experience, become strategic processes for performance and long-term retention.
These are powerful internal loyalty tools, they also aim to increase the level of employee engagement.
For many companies, knowing how to attract, retain and engage talent becomes a priority in order to stand out and survive during this period of change.
From now on, the offer will be redesigned to meet new salary requirements: shared values and well-being at work projects.
The objectives of reinvented HR marketing will be:
– Build an essential e-reputation in this age of HR digitization and nomadism.
– Rely on the real experiences of employees
– Make employees real ambassadors of the company through professional companions
– Create HR content to promote integration
